No vibe coding. We are a complete product team with more than 15 years of experience, from early startup ideas to scaled platforms. We know what to build, how to build it and why, and we take you from market research to product-market fit.
With today's AI tools anyone can ship an app in a weekend. Products fail because nobody needed them, because the price was wrong, or because they break as soon as real users arrive. That is where experience makes the difference.
Market, competitors and the real problem first. Only what holds up in validation gets built.
AI speeds up our work. Architecture, code review, security and quality are owned by experienced people.
Every feature is tied to a business goal: who pays, why they stay, what it costs to run.
Every stage ends with a go / no-go decision that we take together with you. Stopping early is a result too, and usually the cheapest one.
Is there a market, and who is already in it?
Is the idea worth your time and money?
Is the problem real, frequent and painful enough to pay for?
What is the smallest product that solves it?
Do real users solve their problem with it?
How do the right customers find, try and buy it?
Do customers stay, use it and pay?
We work closely with you at every stage. Whatever you have already done, we review and build on, and you only book the stages you need.
Nothing written down yet, but a strong hunch.
Start at stage 1 →We review it and fill only the gaps.
Start at stage 2 or 3 →We test it with real users before more gets built.
Start at stage 5 →We find out why, and fix positioning, pricing or product.
Start at stage 6 or 7 →We have worked on everything from early startup ideas to products at scale, and we cover every side of the work: strategy, research, design, engineering, AI, go-to-market and the numbers behind it.
Two founders lead every project personally. Behind them is a team of practitioners and advisors in each discipline. Meet the team →
The same rules we follow in our own products, Marzi and LifeOS.
Real test cases run before every release, so AI quality is measured, not assumed.
Store little, encrypt what stays, separate identities from content, use model endpoints that don't keep your data.
The right model for each job, a cost budget per user and monitoring, so growth doesn't become a surprise bill.
Not a demo that works once, but a system that keeps working with real users. These are the building blocks we use every day, in our own products and in yours.
Client work is under NDA. These two are ours, so we can show every decision.
A platform for small and mid-sized businesses. AI agents structure the case and run settlement rounds between both sides. Every binding decision is made by a licensed human arbitrator.
Read the case →Plans the day across every area of life, not only work. Learns from one-line check-ins instead of endless ticking, and keeps private notes encrypted with a key only the user holds.
Read the case →Small steps, small amounts: you pay per stage, per week or per month, and decide after each step whether to go on. If you already did some of the work, we review it and only charge for what is missing. Prices are net, in euro.
Running costs stay visible: model usage and hosting are billed by the providers to your own accounts. We design for low running costs and show you the cost per user before we build.
Yes. If you only need market research, or only an MVP on top of validation you already did, you book just that. We review existing work first and tell you honestly if a stage should be repeated.
Then you learned it in weeks instead of after months of building. You keep all findings, and we recommend what to change or what to do instead.
You do. Code goes into your repository, hosting and model accounts run in your name, and you get the documentation to continue with any team.
We are not tied to one provider. We pick per task, typically a frontier model for reasoning and smaller open models for sorting and extraction, and keep models swappable.
Yes. Stages 6 and 7 cover positioning, pricing, channels and launch, and we measure whether customers stay and pay.
In 30 minutes we tell you where it stands, which stage makes sense first and what it would take.
